(STILL WORKING ON THIS SECTION. SORRY FOR THE INCONVENIENCE.)

Brand voice/Creative copywriter

Brand voice, manifestos, creative copywriting, newsletters, long forms, ad blurbs, slogans, or interviewing surfing superstar Kelly Slater have always been instruments of the same ensemble. It's all about peeling off the layers until the story reveals itself.

It all started when, for fun, I helped a low-profile action sports clothing company with technical specification sheets while being the editor-in-chief of Europe's leading surf magazine. Soon after, I devised an ad campaign idea for a premium skateboard shoe company (for free, the owner was a friend of mine). It's another way to juggle concepts and words while merging SEO, CTA, purpose, and clientele management. Playtime!