The story of the Dark Rabbit
How do you take on a copywriting position in the food and beverage industry when you know nothing about mezcal and tequila?
STILL WORKING ON THIS PAGE. SORRY FOR THE DUST AND THE INCONVENIENCE
Create a context
On one side you have the reality of the product in itself, in the other side the product/company’s image. The fun part consists in merging the two parts.
Writing dark, gothic, cryptic one-sentenced IG captions at could stand alone and be a part of a developing story was where my journalist back was the most at ease.. I tried to instill little hints that would make our followers wanting for more.
Engage your community
Engaging the customers with a story they can relate, a story that echoes the social concern. browsing their social media. “Long forms” is my domain, my territory. I’ll extract the substance of an hour long interview to write a vibrant story that resonates with the readers.
