In the early 2000s, on the kitchen counter of this then-prominent skate shoe company's owner's home in Newport Beach, I improvised what ended up being a successful ad campaign that ran for close to a year.

"Every month, show different parts of the shoe: toe, heel, sole, etc., until the model hits the stores and then elaborate from there."

Six months of teasing the kids like no other skate shoe company had before had the kids waiting at the stores' doorsteps with their money in their hands when the boxes arrived.

That was fun!