STILL WORKING ON THIS PAGE. SORRY FOR THE DUST AND THE INCONVENIENCE.
Working on Tequila Dahlia was fun from the beginning because I have been part of the story since the beginning.
I wrote half a dozen mythical stories, legends, and poems for Dahlia. A full-on love affair if you ask me.
Part of my task was to led the way to the brand manifesto by researching personality types, interviewing women of different generations, and centering the brand's conversation around feminine sensibility.
One of the biggest satisfactions as a journalist is being positively surprised throughout an interview. It makes the writing part so elating.
Giving back to the LGBTQ+ community
“What is Tequila? How is it made?” Are only two of the many recurrent questions coming out of SEO. Answering accordingly with the proper key words is always an somewhat fun exercise in itself.
Agave, Terroir and Tequila
An aesthete with a twist
When a multilayered story presents itself, deciding which one to put forward is nail biting. The Aesthete? The talented photographer? The traveler/blogger? This incredibly smart young woman could well be the most interesting woman in New York.
A blog was never this easy to write.
Juneteenth & bartenders.
When asked what Juneteenth meant for the black community, Deniseea Taylor unveiled unfamiliar facts.
Two Mexicans Icons
As fascinating as Frida Kahlo herself is the plethora of young female artists inspired by her life and her creative force. As a Tequila company targeting the female market it was interesting to dig into her legacy.
Not bragging…
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Not to brag (ok, maybe a little) but sometimes the best reward is the unexpected message acknowledging the work put in the newsletter.
